The band members dig a hole for it with their hands, and then drop the orb into the ground.

The band removes a pebble-sized, glowing orb from the box. Bassist McKee opens a box he has been carrying and a pale light glows from within. The sky begins to grow more turbulent as the band walks past flags and boat wreckage, a destroyed bridge, and dead trees. The video starts with the band walking through a barren wasteland beneath a dark and ominous looking sky.

The video also reached #1 on Yahoo Music's Top Videos. The music video debuted on April 17, 2012, on all MTV affiliates and the band was named PUSH Artist of the Week and later featured on PUSH Live. It happens all the time with bands.' Music video A lot of my favorite artists are able to be in touch with their problems and put it through melodies. When a song is most honest and most raw that’s when you know you’re doing something right. I had dropped out of college, and I was just sitting down at my computer, and I came up with this rhythm. I wrote it during a very hard time in my life. There's just something really special about it. Sometimes you just have to let a song sit for awhile. We sat with 'It's Time' for a year or year-and-a-half. There's so many times you wake up at 3 a.m., grab a recorder on the iPhone and say something - a lyrical idea or melody - and then you lay it out in logic later on and sometimes it makes no sense. ĭan Reynolds told The Huffington Post about the writing process for the song: It was also nominated for Best Rock Video at the 2012 MTV Video Music Awards. It was certified Platinum by the RIAA and CRIA, and Platinum by the ARIA. The single reached the top 10 in Austria (#6), Czech Republic (#10), Ireland (#9), India (#17) Japan (#7), Billboard Pop Songs (#10), and Portugal (#6) and peaked at number 23 in the United Kingdom. With 32 weeks, it had the longest run on the Alternative Songs Top 10 in 2012. The song was first uploaded to YouTube on December 20, 2010, but did not receive an official single release until 2012.Īfter the song was covered on Glee and heavy rotation in commercials and television shows, the song received commercial success and reached number 15 on the Billboard Hot 100, making it the band's first Top 40 single, as well as number four on the Alternative Songs chart and number three on the Rock Songs chart. The single was created prior to the recruitment of Daniel Platzman, and also prior to the departure of Andrew and Brittany Tolman. The song's production is handled by Brandon Darner, and its lyrics describe the narrator's resistance to change in the face of great turmoil.

' It's Time' is the debut single by American rock band Imagine Dragons, taken from the band's 2011 EP, It's Time, their major label debut EP, Continued Silence, as well as their major debut studio album, Night Visions (2012). 2012 single by Imagine Dragons 'It's Time'

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